Ries said shes still visiting doctors at UC Irvine Health Regional Burn Center. Im supposed to stay out of the sun for at least two years, she said. Gregory Bentley is representing the Ries in a lawsuit against Benham Zolgdahr, the retailer, and Corona-based VapCigs. When a company, regardless of who it is, puts a product into the marketplace, it should be safe, he said. Bentley said the bigger issue is that while the e-cigarette industry is growing rapidly, its not being regulated.
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Big Tobacco back on TV with e-cigarette ads
E-cigarettes have flavoring, and studies of other tobacco products show that flavoring appeals to youths. The Colorado Department of Public Health and Environment said in a statement Friday: Too much remains unknown about the potential health risks of these new nicotine products. We are concerned that the tobacco industry is introducing yet another product to Coloradans that is addictive and potentially harmful to their health. Also known as personal vaporizers, e-cigarettes broke into the American market six years ago. They look like cigarettes, but do not contain tobacco. They actually are battery-operated inhalers that turn nicotine into a vapor. The liquid, or E-Juice that is vaporized can carry a range of tasty-sounding flavors such as cotton candy and peach and names like Bikini Martini and Choco Loco. E-cigarettes arent smoked, they are vaped. Studies long have determined that nicotine is as addictive as heroin and cocaine, leaving health officials such as Walton concerned. If children see e-cigarettes as popular and fun and start using them, that can lead to a lifetime of nicotine addiction, she said.
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E-cigarette maker targets Colorado
“Our marketing is aimed at switching adult smokers permanently to Vuse,” Stephanie Cordisco, president of R.J. Reynolds Vapor Company, told CNNMoney. Related: The lucrative business of cigarette smuggling Blu eCigs posted net first-quarter sales of $57 million, up 46% from the last three months of 2012. Reynolds is in the process of expanding Vuse distribution, and Altria ( MO , Fortune 500 ) — formerly known as Philip Morris — plans to release an e-cigarette product later this year. Overall, e-cigarette sales could exceed $1 billion this year, blu eCigs vice president of marketing Matt Coapman said, citing industry analysts. The Food and Drug Administration has yet to regulate e-cigarette sales, though it is expected to do so.
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